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Affiliate Commission Models Explained
Before you pick a niche, learn how the programs in it pay. The model shapes your content plan.
The five common models
- Pay per sale: a percentage of a purchase.
- CPA: a fixed amount for a defined action.
- Revenue share: a percentage of ongoing customer revenue.
- Recurring: a share of subscription payments.
- Pay per lead: a fixed amount per qualified enquiry.
Each program sets its own cookie period, eligibility rules and restrictions. See the full guide to commission models, compare all affiliate niches, or start an affiliate business.