Affiliate Disclosure and Compliance Guide
What to disclose, how to word it, and which niches need extra care.
Disclose clearly, every time
Advertising regulators in many countries expect affiliates to tell readers when they earn a commission. Place the disclosure where readers will see it before they click, use plain words and do not bury it in a footer alone.
A practical checklist
- State the commission relationship near the links, in plain language.
- Keep a site-wide disclosure page and link to it from the footer.
- Make sure reviews reflect real experience or reliable sources.
- Keep prices, features and availability accurate, or date them.
- Follow cookie, privacy and consent rules for your readers.
- Respect age restrictions and country limits for the products you promote.
Niches that need extra care
- Finance, insurance and crypto: financial promotion rules, risk warnings and restrictions on who may promote.
- Gambling: licensing or registration for affiliates in some countries, age gates and responsible gambling messages.
- Health and wellness: strict rules on health claims.
- Property: rules on referral fees and brokerage in some countries.
- Travel: registration and package travel rules if you sell or arrange bookings yourself.
Your responsibility
Lummet is a website platform. It does not provide legal advice or regulated services, and this guide is general information. Confirm the requirements in each market with a qualified adviser. Read the disclosure checklist and the regulated niches checklist, compare all affiliate niches, or start an affiliate business.
Last updated