SEO Structure for Affiliate Websites

Good structure helps readers and search engines find the right page quickly.

Use a hub-and-spoke model

Create one pillar page per core topic. Publish supporting articles that answer narrower questions and link each one back to the pillar.

Write one clear title and one H1 per page

Keep titles under about 60 characters and descriptions under about 155 so they are not cut off in results.

Link with purpose

Use descriptive anchor text, and link related guides to each other.

Add structured data where it fits

FAQ sections can be marked up so the questions are machine readable.

These fields are available on every page type in our affiliate website builder. For more on choosing a platform, see the builder checklist.